ALLBIRDS: GERMAN WEBSITE TRANSCREATION

Allbirds is a sustainable sneaker company from San Francisco. They also sell their products in Asia and Europe. Prior to me working with them, they already had a German website. But it had been translated by an agency and not much attention had been given to maintaining the tone of voice, the many puns/wordplays and the general effect of Allbirds' marketing communication. So I came in to retranslate the website and make it sound more natural.

 

NB: I have also worked on translations and transcreations for social media posts, emails, Google ads and descriptions as well as video subtitles and translations for Allbirds.

 

KEY FIGURES OF THE PROJECT

INCREASED CONVERSION RATE FOR MY TRANSCREATED SLOGANS COMPARED TO THE LITERALLY TRANSLATED ONES

 
 

Interesting example

Allbirds uses a lot of puns and wordplays in its communication. These had not always been translated well on the old website (click to see the screenshots of the old translation). Here are some before/after pictures of the enhanced translations, the English original and a transcreation of one of Allbirds' campaign slogans.

 
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